Iggy Azalea is an icon known for her don’t-give-a-damn, woman-empowerment rap lyrics and hits like Fancy with “Brat” icon Charli XCX. She has carved out her place as a revolutionary rapper and cultural force, but in recent years she’s focused on becoming the “hostess with the mostest” by launching her online casino, Motherland, in November 2024 and minting the $MOTHER token. This coin ties directly to her celebrity and casino, serving as an ecosystem currency, reward system, and classic meme coin that feeds off superstar fame.
This venture is redefining celebrity meme coins, and Iggy has re-legitimised the space by adding tangible value through Motherland Casino. Not a small feat, and it could pave the way for meme coins to make a serious, less volatile return.
Iggy has also become the driving force behind the launch of $NEON, a memecoin tied to YouTube influencer N3on, which debuted on her Thrust platform in early November 2025. This new model works like a Patreon or X subscription: holders get exclusive content, join a tight community, and vote on future content decisions. The coin’s value reflects demand, much like $HAWK or $JENNER, but blends fan engagement with potential upside as the community grows. The presale on Thrust closed on 12 November after raising exactly $1.5 million—all funnelled straight into liquidity pools for that anti-rug vibe, sparking a 25% bump in $MOTHER on debut and early signs of cross-token synergy without the usual dump drama.
If ranking meme coins by tiers, it might look like this:
Tier 1
Tangible business backing (e.g., Motherland + $MOTHER).
Tier 2
Fan-based, subscription-style perks with exclusive access.
Tier 3
Pure celebrity hype coins like $HAWK—high risk, short-lived pumps.
Tiers 1 and 2 offer greater longevity thanks to real utility, while Tier 3 is best for quick flips before the inevitable crash.
Iggy’s push for tangible meme coins could be a game-changer. They might even replace traditional subscription models, letting fans invest in a streamer’s success. Next up: could YouTube king MrBeast jump on the train and solidify the path for creators entering the meme coin game?