The crypto world has drawn in a diverse range of celebrities, from football legend Cristiano Ronaldo to socialite Paris Hilton and even the 47th President of the United States, vocal crypto supporter Donald J. Trump. There’s no shortage of prominent figures leveraging their fame in the crypto space, each bringing their unique flair to this digital frontier…

One surprising entry into the crypto scene is rapper Iggy Azalea. Known for her hit “Fancy” featuring Charli XCX, Iggy has taken a bold step into the crypto world, blending her high-roller lifestyle with a cyberpunk twist. Her Memecoin, $Mother, is tied to her online casino, Motherland, creating a unique gambling experience that feels like a Disney princess meets cyberpunk.
Motherland and $Mother: A New Spin on Crypto
Motherland is an online casino built on the Solana blockchain, where fans can gamble using Solana and engage with games reminiscent of a Wetherspoons’ one-armed bandit, but infused with Iggy’s signature flair and her partner Neon’s (a popular Fortnite streamer) vibrant energy. The platform keeps fans hooked with rewards and bonuses paid in $Mother, which can also be used for gambling. Unlike typical hype-driven tokens, $Mother’s value is partly backed by the Motherland platform, offering greater stability, a savvy move from a diva with attitude.
What sets Motherland apart is its blend of celebrity appeal and gaming. Imagine an online gaming platform infused with the charisma of streamers and Iggy’s star power. With a built-in fanbase, Motherland capitalises on Iggy’s fame, sprinkling in nods and Easter eggs that resonate with her audience, all while bolstering the $Mother token’s value.
How It Works
Solana is the backbone of Motherland. The casino operates on the Solana blockchain, encouraging players to buy Solana to participate while promoting $Mother, a Memecoin minted on the same blockchain. The coin rides the wave of Iggy’s popularity and the casino’s success. While Motherland accepts other cryptocurrencies, Solana and $Mother are at its core, creating a seamless ecosystem for fans and gamblers alike.
Will More Celebrities Follow Suit?
Not all Memecoins are created equal, but $Mother stands out due to its tangible connection to the Motherland platform, which supports its value and longevity. Community is key in the Memecoin world, as seen with projects like Pudgy Penguins, which thrives on memes, GIFs, and games to sustain its fanbase. In contrast, Memecoins without utility or community often spike in hype before crashing. Iggy’s $Mother, backed by a functioning casino and her loyal following, offers a promising model for celebrity-driven crypto ventures.
Paris Hilton’s NFT Play: “That’s Hot”
Back in 2021, at the height of the NFT craze, Paris Hilton, known for her slogans “that’s hot” 🔥, saw the NFT craze as an opportunity to capitalise on her brand. Ever the savvy business woman, she launched the “Empowered By Paris: Empowered Women Empower Women NFT Exhibition”, with select pieces featured on Sotheby’s NFT marketplace. This lifted aspiring artists, though the steep drop of the NFT market led to lawsuits from investors. Despite this, Sotheby’s said “That’s Hot” to NFTs and remains in the game through their digital art offering, showing the NFT mechanism is becoming an opportunity for artists around the world to spread their wings into the mainstream.
Ronaldo and Binance: A Lasting Partnership
Football icon Cristiano Ronaldo has also made waves in crypto, signing a multi-year deal with Binance, a leading crypto exchange, to dive into the NFT market. Starting with the CR7 Collection in November 2022, their partnership has continued with new drops, the latest being “ForeverSkills” in December 2024. Despite a $1 billion lawsuit in 2023 for promoting “unregistered securities” during the U.S. regulatory crackdown known as Chokepoint 2.0, Ronaldo’s collaboration with Binance remains strong, offering fans digital collectables that capture his legendary career. For the full picture check out: From Champions League to Crypto League.
Conclusion: The Future of Celebrity Crypto
Utility and community offers safer bets on Memecoins but there is no sure bets and you should only gamble what you are willing to loose. NFT’s popped early and may Pop again! Ronaldo and Binance are way pass the Honeymoon period and their relationship seems to be going strong. So whilst this article is educational on our part the future of Solana seems fascinating read more here.
