Unless you’ve been marooned on an insular island, you’ve likely heard of American Bitcoin, which launched in late March 2025 with a clear mission to be an eco-friendly mining and treasury solution. Launched by Eric Trump and Donald Trump Jr., the business quickly attracted investors and is now majority-owned by Canadian mining firm Hut 8 Corp.
The strategy is straightforward, mirroring what El Salvador has done, the country perhaps best known for its Bitcoin mining using volcanic energy and its tough-on-crime prisons. I digress; you can read more about El Salvador elsewhere.
The strategy rests on three pillars:
1. Low-Cost Bitcoin Mining: Focusing on efficient operations using next-gen ASIC technology to mine Bitcoin at minimal cost, leveraging partnerships like Hut 8’s for optimised facilities.
2. Long-Term Bitcoin Treasury: Building and holding a strategic Bitcoin reserve without short-term selling, aiming to capitalise on future price appreciation.
3. Institutional Services: Offering solutions like custody and staking for institutional clients, providing exposure to Bitcoin without the complexities of direct ownership.
Each step complements the others, creating a virtuous cycle of value. All quite simple at its core.
This company could be a diversifier, professionalising mining, often a hit-and-miss affair for small businesses and ramping up the hunt for the remaining 1,150,000 BTC. If Bitcoin hits a million dollars per Michael Saylor’s bullish prediction, that’s a staggering $1.15 trillion. It’s a long wait, as the price currently hovers around $100,000–$120,000, but not impossible if Bitcoin’s turbulent yet upward trajectory continues.